Bavarian Crown Prince Louis, later King Louis I of Bavaria, marries Princess Therese von Sachsen-Hildburghausen. The Bavarian royalty invited the citizens of Munich to attend the festivities, held on the fields in front of the city gates. These famous public fields were named Theresienwiese—"Therese's fields"—in honor of the crown princess; although locals have since abbreviated the name simply to the "Wies'n." Horse races in the presence of the royal family concluded the popular event, celebrated in varying forms all across Bavaria.

Taken from: http://www.history.com/this-day-in-history/the-origin-of-oktoberfest [12.10.2012]
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